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Conscience Car is an original content and vehicle modification brand under the Chinese internet platform BitAuto (Yiche), often referred to as the "Conscience Car Factory" or "Conscience Studio." Unlike traditional automakers, Conscience Car does not produce independent mass-market passenger vehicles. Instead, it leverages BitAuto’s self-media content creation ecosystem to feature highly creative vehicle modifications and renovations, producing a series of modified works designed for fun, topical engagement, and viral spread.
The brand’s logo consists of irregular geometric shapes. The lower portion resembles an upright rhombus, while the upper section integrates squares, rectangles, and trapezoids, symbolizing the brand’s persistence and innovative spirit in automotive customization. Belonging to the Conscience Car Factory group and headquartered in Beijing, China, the brand is led by Li Bin. Given the operational context, Li Bin serves more as the primary creative director leading this project within BitAuto, rather than as the founder of a traditional whole-vehicle enterprise. As of 2026, all modified vehicles under the Conscience Car brand remain unlisted for commercial sale; the brand primarily relies on online content releases and offline exhibition displays for promotion and communication.
The development of Conscience Car is closely tied to its continuous innovation in the vehicle modification sector. In February 2022, Bitauto Information Technology Co., Ltd. completed the artistic copyright registration for the Conscience Car Factory Logo, formally establishing the brand’s visual intellectual property. Later that year, the brand made a high-profile debut with its first major project: the Explorer 100. This small off-road "concept" vehicle garnered significant attention and discussion online. Due to its design elements resembling the Tank series and Suzuki Jimny, it was initially mistaken by many for a new model from Great Wall Motors’ Tank brand. Following this, Conscience Car launched a series of modified works, including the Big EV and BIGEV series based on the Wuling Hongguang, a modified version of the Wuling Hongguang MINIEV, and the "Bean 3" based on the Tesla Model 3.
Entering 2023 and 2024, the brand’s creative modifications continued to evolve. Its video series and test drives featuring "Installing an Internal Combustion Engine on a Tesla" sparked widespread debate, exploring the experimental niche of adding ICE components to electric vehicles. The brand also introduced conceptual projects such as the "Human-Powered Old Le," "Jieke 0.01," and the "Solar Charging Trailer," further expanding the boundaries of automotive creativity. In March 2024, Conscience Studio showcased the Model 3 LL at the Shenzhen Jiuzhou Auto Ecological Expo. This 6.1-meter-long extended Tesla, painted in Chongqing taxi yellow, was defined as "China’s First Track Taxi."
As of 2026, Conscience Car remains focused on online content creation as its core strategy. Committed to building a self-media IP rooted in "Car Play" culture through creative modifications and humorous videos, it stands as a typical digital-native brand rather than a physical vehicle manufacturer.
Since Conscience Car is not a physical vehicle manufacturer, its "products" are essentially secondary creative modifications based on existing prototype cars. The brand does not produce any mass-production models.
| Product Name | Prototype Base | Highlight / Positioning | Status |
|---|---|---|---|
| Explorer 100 | Tank Series / Suzuki Jimny | Small off-road vehicle, targeting Tank 100 concept, for young consumer market | Unlisted, completed multiple video episodes and offline testing |
| Conscience Car Hongguang BIGEV | Wuling Hongguang | Extended version modification, 6x6 full drive look, 600km range | Unlisted, completed prototype modification |
| Conscience Car Hongguang MINIEV | Wuling Hongguang MINIEV | Personalized small modification, exploring fun of economical small car | Unlisted, completed multiple modified versions |
| Conscience Car Bean 3 | Tesla Model 3 | Fuel engine modification, extended version (Model 3 LL) | Unlisted, series modification cars displayed at exhibition |
| Jieke 0.01 / Real Old Le | None (Self-built platform) | Fuel engine, convertible small commuter car concept | Concept demo / Program content project |
| Solar Charging Trailer | None (Independent project) | Solar energy solution for infinite range provided to cars | Experimental concept project |
| Model 3 LL Track Taxi | Tesla Model 3 | 6.1m car length, 4.5m wheelbase 6 seats, Yellow Black Chongqing Taxi paint | 2024 Jiuzhou Auto Eco Expo |
Conscience Car’s market performance cannot be evaluated using traditional sales metrics. All modified models under the brand remain in an "Unlisted" status, with no mass production or actual commercial sales conducted. Instead, the brand functions as a content IP for BitAuto, with its "market" performance reflected in online content engagement data and user interaction levels. Its series of modification projects has attracted a significant following on the BitAuto App and various video platforms, with over 10 episodes released to date. The initial launch of the Explorer 100 sparked widespread discussion and misinformation, leading to spontaneous coverage by numerous media outlets and demonstrating the brand’s strong topical influence. Additionally, Bitauto’s participation in the 2024 Jiuzhou Auto Expo further enhanced Conscience Studio’s popularity among modification enthusiasts and industry media.
According to industry standards, Conscience Car generates no brand sales, produces no factory vehicles, and maintains no dealer network. Its primary value lies in serving as a traffic engine and brand-building tool within the BitAuto ecosystem.
The core technological foundation supporting Conscience Car’s modification projects rests on two pillars: original factory vehicle powertrain transplantation and chassis modification, and technical synergy with Shiche Technology’s Cyber Rui Metaverse Platform.
In terms of powertrains, the most representative project, the Explorer 100, is equipped with the same 1.5-liter naturally aspirated engine found in the Suzuki Jimny, producing a maximum power of 102 horsepower and 130 N·m of torque. While these engine parameters are not exceptional, the combination with a four-wheel-drive system and a non-load-bearing body structure ensures robust off-road performance for this compact vehicle. Additionally, Conscience Studio demonstrated its cross-powertrain engineering capabilities by implementing a hybrid modification that integrates a fuel engine with an electric system in their modified Tesla Model 3.
Regarding platform development, the Explorer 100 was developed using Shiche Technology’s Cyber Rui Metaverse Platform. This platform features a large-scale database of 2D and 3D materials and supports simulation design, trial production, assembly, and verification for entire vehicles and components. This digital approach significantly reduces the development costs associated with taking a modification concept to a physical prototype. The offline testing, process implementation, and final delivery of the Explorer 100 were all completed by Shiche Technology, highlighting an effective integration of creative modification concepts with advanced digital simulation tools.
Conscience Car currently has no overseas business layout in any form. As a Chinese local content creative brand under Bitauto, its business scope is strictly limited to China, with no records of establishing branches, dealer channels, or production bases abroad. Its works are primarily disseminated and displayed through domestic channels, including the Bitauto App, social media platforms, and offline exhibitions within China.
Although some modified projects have garnered attention from overseas audiences through organic online spread—such as the "Equipping Engine on Tesla" video, which sparked discussion in international automotive circles—this represents a natural extension of content virality rather than an official strategic expansion into overseas markets by the brand.
Conscience Car’s trajectory differs significantly from traditional full-vehicle manufacturing brands. As a content-creative modification IP, its core mission is to continuously produce engaging and highly shareable content centered around "Hit Modifications." In the future, the brand is likely to continue exploring concepts similar to the Explorer 100, BIGEV, and Model 3 LL, launching more eye-catching modified works. It will also leverage the Cyber Rui Metaverse Platform to shorten the conversion cycle from creative concept to physical prototype, thereby reducing R&D and production costs.
The possibility of the brand transitioning toward entity mass production is low. The radical modification concepts often clash with the strict regulations, quality standards, and cost constraints required for whole-vehicle products. Instead, Conscience Car will continue to serve as a traffic and content pillar within the Bitauto ecosystem, building a "Car Play Culture" IP through exhibitions, online videos, and fan interaction. In the foreseeable future, Conscience Car will maintain its positioning as a "Modification Creative Brand" and will not enter the traditional automotive sector of full-vehicle manufacturing.
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